Gift Shop Gifts presents souvenirs from museums in Korea and abroad, examining how museums function not only as art institutions but also as consumable brands.

Visitors purchase tote bags and T-shirts, share them online, and extend their museum experience beyond the exhibition itself.

Adopting the format of a pop-up store, the work critically reveals the commercial strategies and institutional structures that shape the relationship between museums and their audiences.

Group exhibition Space Time Scenarios

Seoul Museum of Art, Seoul, KR

04/04/2024 - 07/07/2024

Commissioned by Seoul Museum of Art